Namibia Tourism Board and ASITA Bali form partnership
The Namibia Tourism Board (NTB) and the Association of Indonesian Tours and Travel Agencies (ASITA) Bali Regional yesterday signed a Memorandum of Understanding (MoU) to foster stronger collaboration and promote mutual tourism growth between Namibia and Indonesia.
The MoU, signed in Nusa Dua, Bali, marks a milestone in the growing ties between the two regions. Rooted in shared cultural values, friendship, and economic interests, the agreement
aims to pave the way for long-term cooperation that enhances tourism flow, market presence, and sustainable growth in both destinations.
Key Pillars of the MoU Include:
• Joint Tourism Promotion: The Parties will organise familiarisation (fam) trips, business-to-business (B2B) meetings, and collaborative workshops aimed at boosting visibility and interest in both destinations.
• Exchange of Influencers and Media: Media delegations and social media influencers will be exchanged to generate greater awareness and fresh narratives around each country’s tourism offerings.
• Information & Statistics Sharing: NTB and ASITA Bali will exchange key data, reports, and promotional materials to support tourism development and planning.
• Mutual Tour Development: Both Parties aim to create collaborative tour packages that combine unique experiences from Namibia and Bali, enhancing cross-cultural travel opportunities.
• Sustainable and Social Responsibility Projects: In line with global tourism trends, the MoU encourages initiatives that promote environmental and community engagement.
• Private Sector Participation: Tourism stakeholders and businesses will be encouraged to participate in exhibitions, conferences, and festivals hosted in both countries.
• Capacity Building: Training programs and knowledge-sharing sessions led by tourism professionals will be supported under the partnership.
This MoU is designed to be flexible, allowing for additional areas of cooperation to be added upon mutual agreement. It imposes no financial obligations in its current form and will remain in effect until amended or terminated by either party.
Speaking on the occasion, Chicalu, CEO of the Namibia Tourism Board the partnership is a strategic step forward in diversifying markets and establishing Namibia as a must-visit destination for Asian travellers. “We are excited about the opportunity to share our landscapes, heritage, and hospitality with Bali’s thriving travel market,” CHicalu said.
The MoU, signed in Nusa Dua, Bali, marks a milestone in the growing ties between the two regions. Rooted in shared cultural values, friendship, and economic interests, the agreement
aims to pave the way for long-term cooperation that enhances tourism flow, market presence, and sustainable growth in both destinations.
Key Pillars of the MoU Include:
• Joint Tourism Promotion: The Parties will organise familiarisation (fam) trips, business-to-business (B2B) meetings, and collaborative workshops aimed at boosting visibility and interest in both destinations.
• Exchange of Influencers and Media: Media delegations and social media influencers will be exchanged to generate greater awareness and fresh narratives around each country’s tourism offerings.
• Information & Statistics Sharing: NTB and ASITA Bali will exchange key data, reports, and promotional materials to support tourism development and planning.
• Mutual Tour Development: Both Parties aim to create collaborative tour packages that combine unique experiences from Namibia and Bali, enhancing cross-cultural travel opportunities.
• Sustainable and Social Responsibility Projects: In line with global tourism trends, the MoU encourages initiatives that promote environmental and community engagement.
• Private Sector Participation: Tourism stakeholders and businesses will be encouraged to participate in exhibitions, conferences, and festivals hosted in both countries.
• Capacity Building: Training programs and knowledge-sharing sessions led by tourism professionals will be supported under the partnership.
This MoU is designed to be flexible, allowing for additional areas of cooperation to be added upon mutual agreement. It imposes no financial obligations in its current form and will remain in effect until amended or terminated by either party.
Speaking on the occasion, Chicalu, CEO of the Namibia Tourism Board the partnership is a strategic step forward in diversifying markets and establishing Namibia as a must-visit destination for Asian travellers. “We are excited about the opportunity to share our landscapes, heritage, and hospitality with Bali’s thriving travel market,” CHicalu said.
