Sanlam dash rewards hit N$170 000
SanlamAllianz has concluded phase two of its Extra Trolley Dash campaign, bringing the total value of shopping rewards awarded since the initiative launched in December 2025 to N$170 000. Thirty-four Prestige Funeral Cover clients have benefited through SanlamAllianz’s benefit partner, Metro.
The campaign has recorded significant growth since its inception, with the number of beneficiaries increasing by 89% and the total value of rewards distributed rising by 113%.
The Trolley Dash forms part of the SanlamAllianz Extra Rewards programme, an initiative designed to reward eligible Prestige Funeral Cover clients who maintain active policies with premiums that are up to date, while demonstrating the additional value available through the SanlamAllianz Extra digital wallet.
Phase one of the campaign, which commenced in December 2025 and continued in February 2026, rewarded 18 clients with shopping experiences valued at N$90 000. Building on this success, phase two was rolled out from July 2026 and officially concluded in Katima Mulilo on 4 September 2026. During this phase, a further 16 clients across six towns received shopping rewards totalling N$80 000, with each winner able to purchase groceries and household essentials worth up to N$5 000 at Metro.
Irvin Möller, general manager for the entry-level market at SanlamAllianz, said the initiative reflected the company’s commitment to delivering value that extended beyond traditional insurance benefits.
“Prestige Funeral Cover is about helping clients and their families remain financially prepared in times of loss and ensuring they can provide their loved ones with a dignified funeral,” Möller said. “Through SanlamAllianz Extra Rewards, that value extends beyond the core funeral cover benefit by rewarding clients while they are still with us. The Trolley Dash brings this commitment to life, with 34 clients receiving N$170 000 in shopping rewards since the campaign began.”
Möller added that responsible financial behaviour allowed clients to continue enjoying the additional benefits associated with their cover.
“By keeping their Prestige Funeral Cover policies active and premiums up to date, clients are not only preparing themselves and their loved ones for the financial impact of unexpected loss, but can also unlock additional benefits through SanlamAllianz Extra Rewards,” he said. “We encourage eligible clients to activate their Extra digital wallet and take advantage of the growing range of rewards and benefits available through our network of benefit partners.”
The SanlamAllianz Extra digital wallet provides clients with convenient access to their rewards, allowing them to spend rewards instantly while also enjoying offers and discounts from SanlamAllianz’s expanding partner network. Through initiatives such as the Trolley Dash, SanlamAllianz continues to demonstrate that Prestige Funeral Cover is about more than funeral cover alone, helping clients remain financially prepared when it matters most while enjoying tangible benefits throughout their lives.
In a further development, SanlamAllianz has announced that eligible clients who are active members of SanlamAllianz Extra Rewards will now stand a chance to win one of six cash prizes of N$50 000 each. The company said the campaign reinforced its commitment to rewarding loyalty and providing meaningful value to clients beyond their insurance cover.
