Brand Namibia strategy takes shape

Namibia has taken a significant step forward in defining its identity on the world stage after the Ministry of Information, Communication and Technology (MICT) hosted a Brand Namibia strategy development workshop.

The two-day session brought together key stakeholders to formulate the official Brand Namibia strategy, designed to position the nation through its people, values, and unique offerings. O&L Leisure supported the initiative by hosting the workshop at Midgard, sponsoring the conference venue and catering, and providing preferential rates for delegates.

Establishing a Brand Namibia strategy marks a defining moment for the country. A nation’s brand—its standing, credibility, and reputation—shapes how it engages internationally and determines its attractiveness for trade, tourism, and investment. With Namibia staking its claim globally, a distinct and purposeful national identity has become essential. A powerful brand provides a reason to choose Namibia for visits and investment, while giving Namibians the tools to own and drive their own narrative.

O&L Leisure welcomed and commended the government for finalising this step in the Brand Namibia journey. “We are acutely aware of the immense potential a well-executed national brand holds for Namibia and we are excited about what lies ahead if it is implemented with the intent and commitment it deserves,” Maryke van Lill, marketing general manager at O&L Leisure, said.

“At O&L Leisure, we understand the power of brand; our ‘Namibia through our eyes’ platform was born from a deep belief that authentic storytelling is the most powerful tool we have. Through this lens, we have been able to show Namibians and global travellers the soul of our country. Brand Namibia aspires to do the same on a national scale and we could not be more supportive of that vision,” van Lill said.

Van Lill said the link between a strong national brand and tourism is undeniable. “Tourism and investment are intertwined. A tourist might become an investor, having experienced a destination first-hand, identified its opportunities, and fallen in love with what it has to offer. Brand Namibia has the potential to unlock both, creating a virtuous cycle of visits, investment, and growth,” she said.