Capricorn Group appoints Mariantha Fryer as group brand manager
Capricorn Group is pleased to announce the appointment of Mariantha Fryer as group brand manager in itsgGroup brand and corporate affairs department, effective 1 September 2025.
With nearly 25 years of experience in strategic marketing, brand building, and communications across diverse industries, including automotive, financial services, education, and advertising,
Fryer brings a wealth of expertise to the role. Her appointment marks a significant step in Capricorn Group’s ongoing commitment to strengthening its brand presence and stakeholder
engagement.
In one of her previous roles, she served as head of brand marketing and creative services at Bank Windhoek, where she played a pivotal role in shaping the Bank Windhoek brand into the
strong monolithic Capricorn brand recognised today. Her hands-on experience in digital marketing, public relations, user experience design, and executive-level brand strategy positions
her as a dynamic leader capable of driving innovation while maintaining brand authenticity.
In her role as Capricorn Group’s brand manager, she will lead the development and execution of integrated brand strategies, oversee high-impact campaigns, ensure consistent brand messaging
across all subsidiaries and platforms, and enhance the Group’s visual brand language. She will also manage strategic sponsorships and support stakeholder engagement initiatives.
“Some journeys bring you full circle. For me, Capricorn Group is not just a company; it is a brand that sets the standard, and I’m proud to be part of shaping it again,” said Fryer.
Marlize Horn, group chief brand and corporate affairs officer at Capricorn Group, said Fryer joins the group at a time when the brand is evolving to meet the needs of a rapidly changing stakeholder landscape.
"Her deep understanding of brand strategy and her creative leadership will be invaluable as we continue to build a brand that reflects our purpose, values, and vision for the future.”
With nearly 25 years of experience in strategic marketing, brand building, and communications across diverse industries, including automotive, financial services, education, and advertising,
Fryer brings a wealth of expertise to the role. Her appointment marks a significant step in Capricorn Group’s ongoing commitment to strengthening its brand presence and stakeholder
engagement.
In one of her previous roles, she served as head of brand marketing and creative services at Bank Windhoek, where she played a pivotal role in shaping the Bank Windhoek brand into the
strong monolithic Capricorn brand recognised today. Her hands-on experience in digital marketing, public relations, user experience design, and executive-level brand strategy positions
her as a dynamic leader capable of driving innovation while maintaining brand authenticity.
In her role as Capricorn Group’s brand manager, she will lead the development and execution of integrated brand strategies, oversee high-impact campaigns, ensure consistent brand messaging
across all subsidiaries and platforms, and enhance the Group’s visual brand language. She will also manage strategic sponsorships and support stakeholder engagement initiatives.
“Some journeys bring you full circle. For me, Capricorn Group is not just a company; it is a brand that sets the standard, and I’m proud to be part of shaping it again,” said Fryer.
Marlize Horn, group chief brand and corporate affairs officer at Capricorn Group, said Fryer joins the group at a time when the brand is evolving to meet the needs of a rapidly changing stakeholder landscape.
"Her deep understanding of brand strategy and her creative leadership will be invaluable as we continue to build a brand that reflects our purpose, values, and vision for the future.”
